Transforming Food Systems: Innovation for a Sustainable Future with Scott May, Head of MISTA

Our guest today is Scott May, the Head of MISTA, a unique innovation platform bringing food companies and the startup ecosystem together. Scott has seen the challenges in our food system up close and is on a mission to transform how we eat and farm. After discovering his passion for food science, he has dedicated his career to innovating sustainable solutions as a food tech pioneer.Hear Scott's inspiring journey - from his early days in university to founding innovation hub MISTA. Discover the model he's developed to help startups and big companies collaborate on tackling issues like health, environment, and affordability.You will learn:Scott's journey from chemical engineering to founding MISTA and his mission to transform our food system through science and sustainability.How MISTA helps startups commercialize new technologies by connecting them with big companies and spinning off new ventures.Practical tips for food entrepreneurs on navigating industry challenges with resilience and self-care.Don't miss Scott's predictions on what's ahead in 2024 either. This is a must-watch for anyone interested in the future of food.Timestamps:04:21 Introduction to Scott May05:35 What fuels Scott’s passion?07:00 Working for Givaudan, a global leader in flavors and fragrancies09:07 The launch of MISTA, an innovation platform for the food industry13:31 What’s wrong with our food system?15:47 Plant-based food innovation and evolution21:31 Attracting consumers and engaging with younger generations24:17 Regenerative Innovation in MISTA29:53 The strategic membership model of MISTA32:26 Spinning off new brands outside the corporate structure35:02 Communicating with the market37:24 The advice to startups for 202440:56 Mental health and burnout44:51 Predictions for 2024