Transforming Golf Gourse Mowing | Frankly Speaking with Eric Aston

Frank catches up with the Eric Aston, vice president of technology at Firefly Automatix based in Salt Lake City. Frank explores Eric's long interest in automation since his days at University of Utah Engineering. Development of the automated sod harvester and the early concepts and thinking behind the AMP 100” automated fairway mower. Eric and Frank cover a lot of ground concerning sensing, productivity, and adoption of this transformative technology. How the mower was initially thought to be a better fit for sports fields and sod farms, until golf got their hands on it. Now it's all golf all the time, just keeping up with demand. This is a great success story of a company driven by innovation.