Transforming Groceries: Guillem Segarra of HappyFresh

Nearly 50% of grocery delivery customers in the past six months had never used such services prior to COVID, according to the new Google Temasek Bain "e-Conomy SEA 2020" report. In this episode, we invite on Guillem Segarra, CEO of HappyFresh. Guillem discusses this radical growth in demand; how HappyFresh as the region's leading pure-play has dealt with an influx of competition from Gojek, Grab and others; and what the future looks like for Indonesia's supermarkets.Having adopted an asset-light model that connects brick-and-mortar grocery stores to customers, HappyFresh's trinity of priorities is: 1) selection, 2) ease-of-use and 3) value-for-money. The company's marketplace approach enables easy scaling and profitable unit economics, leaving consistency of experience and customer satisfaction as crucial initiatives in competing with its more asset-heavy, vertically-integrated competition.The 2021 plan is to help deepen the digital sophistication of its supermarket partners, expand geographically and grow its intimacy with the customer through loyalty programs and the like, as HappyFresh pursues a share of what should be a USD10b market by 2025.(Transkrip Bahasa Indonesia di sini)