Transforming Hair Care with Science at Virtue Labs with Melisse Shaban

Most hair care brands focus on the product itself, but at Virtue Labs, it’s the science behind the products that matter. Their focus is to develop products that actually make a difference and not just give the appearance of solving common hair care issues. On today’s episode, Melisse Shaban, Founder and CEO of Virtue Labs, walks us through what it takes to build a beauty brand focused on giving everyone their best hair scientifically possible. Melisse explains:The creation of Virtue Labs proprietary hair healing proteinThe methods they use to communicate their aspirations to consumers and how they differentiate themselves from other hair care brandsHow Virtue Labs has navigated supply chain issues during the pandemicTheir relationship with Jen Garner and her role in their customer acquisition strategyYou’ll also hear about Virtue Labs hero products and how they can help you reach your hair goals.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver. Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co