EPISODE · Aug 20, 2024 · 17 MIN
Transforming Marketing Strategies With April Weeks
from Uncaged Show · host Uncaged Show
April Weeks is the Chief Investment and Media Officer at Basis Technologies, where she has been a pivotal force for over a decade. In her role, April partners with clients to develop and execute comprehensive media strategies and investments. She leads a dynamic team of 350 professionals, delivering holistic solutions that blend advanced advertising technology, subject matter expertise, and activation proficiency across a wide spectrum of media channels, including audio, CTV and OTT, partner marketing, programmatic, search, and social media.
What this episode covers
April Weeks is the Chief Investment and Media Officer at Basis Technologies, where she has been a pivotal force for over a decade. In her role, April partners with clients to develop and execute comprehensive media strategies and investments. She leads a dynamic team of 350 professionals, delivering holistic solutions that blend advanced advertising technology, subject matter expertise, and activation proficiency across a wide spectrum of media channels, including audio, CTV and OTT, partner marketing, programmatic, search, and social media.
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Transforming Marketing Strategies With April Weeks
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