Transforming Marketing Strategies With April Weeks

April Weeks is the Chief Investment and Media Officer at Basis Technologies, where she has been a pivotal force for over a decade. In her role, April partners with clients to develop and execute comprehensive media strategies and investments. She leads a dynamic team of 350 professionals, delivering holistic solutions that blend advanced advertising technology, subject matter expertise, and activation proficiency across a wide spectrum of media channels, including audio, CTV and OTT, partner marketing, programmatic, search, and social media.