Transforming Perceptions

In this episode of the Brand Intelligence Podcast, we dive into the strategic overhaul of Utah Valley University’s image through its award-winning "A Place for You" campaign, which earned them a Brandie Award for Best Rebrand in the Public University sector. William Tyree speaks with UVU's marketing and design leaders, Matt Serrao, John Kung, and Jody Birch, to explore the transformation from a local community college image to Utah’s largest, multifaceted university. Join us as we uncover how UVU’s team tackled the challenge of shifting long-standing perceptions and building a cohesive brand identity across various university stakeholders. Learn how their multi-channel approach—with everything from billboards to bus ads—has amplified UVU’s presence and appeal to prospective students, faculty, and donors alike. Discover the insights behind integrating real student stories and creating meaningful connections through a university-wide “brand roadshow.” This episode is packed with lessons in stakeholder alignment, creative storytelling, and the power of brand transformation at scale. If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Learn more about Utah Valley University at https://www.uvu.edu/