🚀 Transforming SaaS Marketing with AI | Featuring Zack Hanebrink

Episode Overview:In this episode of Marketing in the Age of AI, host Emanuel Rose talks with Zack Hanebrink, co-founder of HookLead and seasoned SaaS marketing leader with over 20 years of experience. As a fractional CMO, Zack shares how AI is disrupting SEO, why generative engines are reshaping search, and what SaaS startups must do to thrive with agile messaging, smart strategy, and the right tech stack.What You'll Learn:How AI is transforming SaaS marketing and SEO strategiesThe rise of Generative Engine Optimization (GEO)Zack’s proven playbook for scaling SaaS startupsWhy personalization and audience-first strategies outperform keyword-first approachesThe role of video and custom GPTs in modern marketingFeatured Guest:Zack HanebrinkCo-founder of HookLead, specializing in SaaS growth20+ years of marketing leadership experienceFractional CMO helping SaaS companies build scalable systemsConnect: https://www.linkedin.com/in/zackhanebrink/Episode Highlights:How AI is disrupting traditional SEO tacticsBest practices for optimizing content for LLMs and search enginesBuilding a SaaS marketing playbook with data-driven messagingWhy LinkedIn and Google Ads outperform other channels for SaaSUsing custom GPTs to streamline content creation and strategyThe importance of video and human storytelling in SaaS marketingConnect and Explore More:👉 Host Emanuel RoseWebsite: https://emanuelrose.com/LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fx👉 Guest Zack HanebrinkLinkedIn: https://www.linkedin.com/in/zackhanebrink/Further Reading or Resources:📘 Authentic Marketing in the Age of AI by Emanuel Rose https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/📝 Related Blog Post: https://emanuelrose.com/transforming-saas-marketing-key-strategies-for-thriving-in-the-age-of-ai/Enjoyed this episode? Drop a comment with your biggest takeaway, share it with a fellow SaaS founder, and subscribe for more insights into AI, SaaS growth, and marketing innovation#SaaSMarketing #AIPoweredGrowth #MarketingPodcast #MarketingInTheAgeOfAI #EmanuelRose #ZackHanebrink #HookLead #GenerativeAI #SEO #SaaSGrowth.