Transforming the “sick care” industry with BE Alink, The Alinker

Barbara “BE” Alink is transforming the “sick care” industry with The Alinker, the walking bike designed for an active life.  "If you design for people, you're not solving problems. I reverse design everything. That means I don't focus on problems. I don't have problems. I don't fix anything. I design for humans and, in that effort, you realize how much is problems-fixing out there and completely missing the point because we're not a problem to be fixed." In this episode:  How the healthcare system treats bodies as something that needs to be fixed The human-centred design process behind the Alinker The challenges of maintaining quality and comfort while reducing manufacturing costs How the Alinker is going to market outside the traditional medical system Why it’s so important for BE to ensure customers and others are seen and heard How the SheEO Network and other Ventures have helped support BE  The importance of language in transformation We invite you to become a SheEO Activator or apply to be a SheEO Venture at SheEO.World.