Transforming Websites and Spray Tans: Building a Strong Online Presence with Maddie Orchard

Send us Fan MailIn this episode, Katarina Forster interviews Maddie Orchard — a talented entrepreneur who has successfully transitioned from photography to both web design and spray tanning. They dive into the essentials of creating a strong online presence for beauty professionals, covering website design, e-commerce, user experience, and SEO.Madison also shares insider insights on her spray tanning business — from techniques and client experience to safety considerations during pregnancy. They explore how prioritizing authenticity and client care can elevate any beauty brand, and why beauty means confidence at every stage of life.What You’ll Learn:Maddie has delivered nearly 100 custom websites in just one year.Why a strong online presence is crucial for growing your beauty business.How to create a seamless, user-friendly online booking system.The power of authentic brand storytelling to connect with clients.SEO strategies that help increase your visibility on Google.The importance of proper prep and aftercare for spray tanning.How to prioritize client experience in service industries.Ways e-commerce can expand your reach and sales.Safe spray tanning practices for pregnant clients.A broader, empowering definition of beauty that embraces confidence and well-being.Sound Bites“You don’t need a website?”“I love spray tanning and websites.”“I want to help you feel confident.”Chapters00:00 — Introduction and Background02:21 — Maddie’s Journey: From Spray Tanning to Website Design08:30 — Key Elements of a Successful Website11:41 — The Importance of Having a Website14:20 — Creating a Seamless Booking Experience17:42 — E-commerce: Expanding Your Business Reach21:16 — Website Maintenance and Subscription Services23:36 — Boosting Visibility: SEO and Online Presence27:39 — Future Plans: Marketing Agency and Client Journey29:28 — Building Client Relationships Over Social Media Presence33:16 — The Art of Spray Tanning: Techniques and Tips38:49 — Navigating Spray Tans for Acne-Prone Skin46:13 — Creating a Memorable Client Experience48:20 — Defining Beauty: A Personal Perspective56:06 — Simple Outro with music.wavConnect with Maddie OrchardInquiry Form: https://maddieliz.hbportal.co/public/665cd9e147e3f6003085e418Instagram: @maddielizsites | @maddieliztansSpecial Offer: $150 off your website!📲 Connect with Me:Instagram: @your.master.aestheticianJacksonville Florida Spa: @your.honest.glowWebsite: yourhonestglow.comSubstack: substack.com/@katarinaforsterPodcast: Unwritten Beauty Talks — available on Spotify, Apple, and all platforms