Transition Table Podcast - Season 2, Ep. 4: Building Your Brand with Emily Griesing

In this episode, Diane speaks with Emily Griesing to talk about how building your business branding is a good strategic move. They discuss what branding is, why it matters, and how to resonate with your target audience. There are some great tips for any business looking to stand out, and Emily's contact information is below.Emily discusses how she determines how the business fits in its market, who is the target market, what can people expect from the brand when they interact with the business.Her key takeaway is: Branding is meaning beyond a name.Here is Emily's bio: Emily Griesing is a marketer and brand strategist with a passion for propelling organizations and professionals forward by crafting and amplifying their unique brand voice and positioning their offerings to stand out in a crowded market. As the Owner and Chief Strategy Officer of Bossible, a branding, marketing, and business development consultancy, she crafts custom strategies that grow clients' reputations in a competitive marketplace. She advises clients on how to develop their messaging to stand out, reach their target audience, and scale their businesses. By thinking strategically, managing projects effectively, and writing persuasively, she has established herself as the ideal partner for business leaders and professionals seeking to level up.You can reach her at [email protected] Her social handles are @itsbossible