EPISODE · Jul 28, 2020 · 31 MIN
"Transition to Tech" w/ Ivy Grey 238
from Maximum Lawyer · host Tyson Mutrux
In today’s episode we joined Ivy Grey, Vice President of Strategy and Business Development for WordRake, the creator of American Legal Style for PerfectIt, and an advisor to Intelligent Editing Ltd. Ivy practiced corporate bankruptcy law for ten years before making her transition to full-time legal tech in November 2018. During her decade of legal practice, Ivy was named a Rising Star in the New York Metro Area for five consecutive years, and her significant representations included In re AMR Corp. (American Airlines) and In re Filmed Entertainment Inc. (Columbia House). 5:50 what are add-ins11:24 word add-in you should know about 14:25 Wordrake16:00 marketing a product vs practicing law16:40 efficiency seems threatening because or the way lawyers bill23:00 flat fee vs billable hours26:02 tech for solos from the beginning27:45 calendaring and automationsListen to the podcast here.Jim’s Hack: From the I Love Marketing podcast by Dean and Joe: a way to clarify things when you’re doing video, when you’re getting ready to make a point use one of two words - Look or Listen - and then pause. This grabs the listeners attention. Tyson’s Tip: Our friend John Fisher shared his intake binder in the Facebook group - go take a look!Ivy’s Tip: Book - Thanks for the Feedback: The Science and Art of Receiving Feedback Well by Douglas Stone and Sheila Heen. This helps with changing your behavior to actually be successful!If you enjoyed the show, we’d appreciate a 5-Star review!To keep on maximizing your firm, stay connected!Facebook GroupFacebook PageYouTube channelLinkedInGuild Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn
What this episode covers
In today’s episode we joined Ivy Grey, Vice President of Strategy and Business Development for WordRake, the creator of American Legal Style for PerfectIt, and an advisor to Intelligent Editing Ltd. Ivy practiced corporate bankruptcy law for ten years before making her transition to full-time legal tech in November 2018. During her decade of legal practice, Ivy was named a Rising Star in the New York Metro Area for five consecutive years, and her significant representations included In re AMR Corp. (American Airlines) and In re Filmed Entertainment Inc. (Columbia House). 5:50 what are add-ins11:24 word add-in you should know about 14:25 Wordrake16:00 marketing a product vs practicing law16:40 efficiency seems threatening because or the way lawyers bill23:00 flat fee vs billable hours26:02 tech for solos from the beginning27:45 calendaring and automationsListen to the podcast here.Jim’s Hack: From the I Love Marketing podcast by Dean and Joe: a way to clarify things when you’re doing video, when you’re getting ready to make a point use one of two words - Look or Listen - and then pause. This grabs the listeners attention. Tyson’s Tip: Our friend John Fisher shared his intake binder in the Facebook group - go take a look!Ivy’s Tip: Book - Thanks for the Feedback: The Science and Art of Receiving Feedback Well by Douglas Stone and Sheila Heen. This helps with changing your behavior to actually be successful!If you enjoyed the show, we’d appreciate a 5-Star review!To keep on maximizing your firm, stay connected!Facebook GroupFacebook PageYouTube channelLinkedInGuild Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn
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"Transition to Tech" w/ Ivy Grey 238
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