Translation Strategy is Important - Show #82

Stephen Shortt, Managing Director at ETC Consult, was prior owner of Alpha College of English a school in Ireland where professionals could go to learn English. Currently he’s an investor, leadership and career coach, keynote speaker, succession planner, and self-proclaimed Geek. He explains his rational for using Global English and where translation was necessary, and deep dives into his experiences in Global Marketing. His insights, experience, and go to market strategies clearly show that he thinks strategically.  Listen to this episode to learn from a true entrepreneur. Links: https://successfulsuccession.com https://careerfit.com   Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Stephen - http://shortt.me/li Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com