Transmedia Storytelling: What You Need to Know for IP & Licensing

Richard and Chris sit down with Jeff Gomez, CEO of Starlight Runner, and Danny Simon, founder of the Licensing Group, Ltd. Listen in to an insightful conversation about "transmedia storytelling" (utilizing multiple media platforms to develop characters, properties, and narratives and compellingly engage audiences) and how Gomez and Simon are leveraging their expertise in the relaunch of Ultraman, a 50-year-old property generating $50 million annually in Japan and poised for a U.S. re-entry. Find out what makes a viable licensing platform and a great story in this hotly contested and very crowded content arena. Get inside views and tips from two succesful industry veterans. This is a must-hear episode for anyone working with content and licensing.