Transparent Intentions

from Tales From the Beat · host Ed Garsten

General Motors has decided to be very transparent during contract negotiations with the UAW by going online. But when I worked at Chrysler back in 2007, we already adopted this tactic to great effect. Yes, transparency is best to get your message out, clearly. Link to PR Week story on the Chrysler website: https://www.prweek.com/article/1255559/chryslers-social-media-site-helps-drive-comms-wake-strike

Episode metadata supplied by the publisher feed · Published Jul 19, 2023

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Transparent Intentions

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