Transportation Marketing and Sales: Jennifer Karpus-Romain Talks TMSA's Impact and Future

In this episode we chat with Jennifer Karpus Romain, the Executive Director at the Transportation Marketing and Sales Association (TMSA). Jennifer shared her journey from journalism to marketing, and how she found her passion in the logistics industry despite not starting there. She highlighted the importance of creativity in industrial sectors and the rewarding experience of helping companies tell their stories. Jennifer also gave us a rundown of what TMSA does, celebrating its 100th anniversary this year, and how it serves as a collaborative space for sales and marketing professionals in transportation. She talked about the upcoming Elevate conference in New Orleans, the networking opportunities, and the community give-back initiatives that TMSA is involved in. We discussed the importance of collaboration in marketing and sales, and how TMSA facilitates this by connecting professionals from various sectors within logistics. Jennifer's enthusiasm for her work and the industry was palpable, and she emphasized the value of learning from each other to apply successful strategies across different segments of the industry. Lastly, we touched on some serious issues like fraud in the industry, with stories of staged accidents and bribery schemes that have been affecting trucking companies and their insurers. We also talked about the lighter side of things, like our Super Bowl picks and the fun of seeing DJ Diesel (Shaq) live. Thanks for tuning in, and don't forget to check out The Transmitter on YouTube for more timely discussions. Stay safe out there, and keep on trucking!