TransUnion's David Krasinski on Fixing the Trust Crisis in Voice Calls episode artwork

EPISODE · Apr 30, 2025 · 44 MIN

TransUnion's David Krasinski on Fixing the Trust Crisis in Voice Calls

from The Juice - Consumer Direct Podcast · host The Juice - Consumer Direct Podcast

Why don’t people answer phone calls anymore—and what can your company do about it?TransUnion’s David Krasinski joins us on The Juice Consumer Direct Podcast to break down the real reasons behind declining contact rates in today’s voice channel. From spam tagging and caller ID branding to bad data and dialing abuse, David outlines the four-part framework every sales, marketing, and CX team needs to implement now.Whether you're running a high-volume call center or managing a lead gen funnel, this episode is a crash course in restoring consumer trust, increasing contact rates, and navigating new regulatory realities.Topics covered:-Why branding isn’t enough (and when it backfires)-How to fix your caller reputation before it’s too late-The hidden power of voicemail branding-When to prioritize speed-to-lead vs. timing the call window-What “dial like you’d call your mom” really means for strategyDavid Krasinski is the Vice President of Identity and Trust Solutions at TransUnion. With over 20 years of experience working with major brands like Apple, Google, PayPal, Amazon, and Squeeze, David specializes in voice channel optimization, caller ID reputation, and data-driven compliance. Widely known as a leading voice in consumer trust and phone identity, he’s shaping how companies rebuild credibility in outbound communications.For more information, visit our website:www.GoSqueeze.com

Why don’t people answer phone calls anymore—and what can your company do about it?TransUnion’s David Krasinski joins us on The Juice Consumer Direct Podcast to break down the real reasons behind declining contact rates in today’s voice channel. From spam tagging and caller ID branding to bad data and dialing abuse, David outlines the four-part framework every sales, marketing, and CX team needs to implement now.Whether you're running a high-volume call center or managing a lead gen funnel, this episode is a crash course in restoring consumer trust, increasing contact rates, and navigating new regulatory realities.Topics covered:-Why branding isn’t enough (and when it backfires)-How to fix your caller reputation before it’s too late-The hidden power of voicemail branding-When to prioritize speed-to-lead vs. timing the call window-What “dial like you’d call your mom” really means for strategyDavid Krasinski is the Vice President of Identity and Trust Solutions at TransUnion. With over 20 years of experience working with major brands like Apple, Google, PayPal, Amazon, and Squeeze, David specializes in voice channel optimization, caller ID reputation, and data-driven compliance. Widely known as a leading voice in consumer trust and phone identity, he’s shaping how companies rebuild credibility in outbound communications.For more information, visit our website:www.GoSqueeze.com

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TransUnion's David Krasinski on Fixing the Trust Crisis in Voice Calls

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Why don’t people answer phone calls anymore—and what can your company do about it?TransUnion’s David Krasinski joins us on The Juice Consumer Direct Podcast to break down the real reasons behind declining contact rates in today’s voice channel. From...

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