Traug Keller, One of the Most Accomplished Radio Exec Ever, on What Was & What's next  episode artwork

EPISODE · Mar 25, 2026 · 4 MIN

Traug Keller, One of the Most Accomplished Radio Exec Ever, on What Was & What's next

from Marchand Sports Media · host Andrew Marchand

This is a free preview of a paid episode. To hear more, visit www.andrewmarchand.comIn the 35-minute sports media podcast, Traug Keller — who ran ABC Radio Networks, ESPN Radio, ESPN’s Talent Department & ESPN Deportes — talks about managing Paul Harvey, Sean Hannity, Colin Cowherd, Stephen A. Smith, Scott Van Pelt, Mike Tirico and many others through the years. Keller explains where the media business was and where it is going.For access to our twice-a-week podcasts sign-up as a free or paid subscriber at AndrewMarchand.comThe RUNDOWN …* What changed the most in Keller’s more than two decades at ESPN* Why everyone is now their own program director* The unbelievable job a current New York radio executive has done* Why Joe Rogan and Stephen A. Smith are the Paul Harveys of today* What has changed about new hosts on the air in the current climate* The advice that Keller gave to ESPN that helped lead to Colin Cowherd’s discovery* The power of YouTube* Stephen A’s quality for success* Tirico could have been a big hit on another medium * The insecurity of talent* How Cowherd and Smith were different* Why Paul Harvey was the GOAT* Harvey had the ear of presidents* Stephen A.’s preparation* Working with Mitch Dolan on Hannity national launch and dealing with Roger Ailes* Why Keller left ABC Radio Networks for ESPN Radio in 2004* What was it like reporting directly into a young Mark Shapiro* Keller’s assessment of Shapiro’s potential* Why did ESPN New York never go fully local to compete with WFAN* Keller’s thoughts on the longevity of “The Michael Kay Show” * The Larry David story on Marchand’s job* ESPN New York vs. Mike Francesa * Rush Limbaugh struggled when he first started* Radio and podcasting need patience* The reason Keller wanted clean radio * What happened at the end with Mike Greenberg & Mike Golic* What Keller is most proud of in his career* Freddy Rolon, Patrick Polking, Sean Breen, Tim McCarthy and Amanda Gifford and the “We, not an I” approach* How Scott Van Pelt’s radio impacted his SportsCenter rise* Why Keller would put Van Pelt and Ryen Russillo back together* The PTSD of running the Talent Office* How Nick Khan changed the ESPN game* What was running ESPN Deportes like* The Justin Connolly and Rolon connections* Keller retired and thought he was going to retire, but America Magazine called* Keller loved it, but now has fully retired* Ourand’s jealousy* Off The Record with MLS Commissioner Don Garber Sign-Up on Thursday, April 23rd* Subscribe at AndrewMarchand.com* On Deck: Marchand & Meterparel

Episode metadata supplied by the publisher feed · Published Mar 25, 2026

Embed this episode

NOW PLAYING

Traug Keller, One of the Most Accomplished Radio Exec Ever, on What Was & What's next

0:00 4:14

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

No similar podcasts found.

Frequently Asked Questions

How long is this episode of Marchand Sports Media?

This episode is 4 minutes long.

When was this Marchand Sports Media episode published?

This episode was published on March 25, 2026.

Can I download this Marchand Sports Media episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!