Travel Advisor Logo Mistakes That Make Your Website Look Generic

Most travel advisors spend more time on their logo than almost anything else when building a website — and less time on the things that actually convert visitors into clients. In this episode, Justin Hinkle gets into what a logo can genuinely do for a travel advisory business, what it can't, and the specific mistake he calls the Everyone Symbol: the globe, compass, airplane, or anchor that says "travel business" without saying anything specific about yours.He covers why there's a trust floor for logos but no real ceiling, what design choices like color and font are actually signaling to potential clients, when a DIY logo is fine versus when it's holding you back, and why the logo conversation is often a distraction from the messaging work that moves the needle.If you've been spinning on your logo instead of your copy — or wondering whether it's time to rebrand — this one will help you figure out where to actually put your energy.Work with us: https://suitcasedesigns.com/contact