Travel Advisor Website Refresh vs. Redesign: How to Know Which You Actually Need

Should you redo your whole website or just update some things? It's a question that costs money in both directions when you get it wrong — redesign when a refresh would have done it and you've spent more than you needed to; refresh when the site has structural problems and six months later you're back wondering why it still isn't working.In this episode, Justin Hinkle introduces a framework he calls Surface and Structure — the two categories every website problem falls into. Surface problems are about content and presentation: outdated copy, generic photos, design inconsistencies, a weak call to action. Structural problems are about the underlying architecture: how the site is organized, what the positioning is built around, how pages flow. He walks through what each looks like, the mistakes that happen when advisors misdiagnose which they're dealing with, the middle option between a full refresh and a full redesign, and a practical diagnostic you can run on your own site to figure out what you're actually working with.Work with us: www.suitcasedesigns.com