Travel Advisors Are Losing Leads From This One Website Mistake

Most travel advisor websites have a contact page. What they don't have is a way to take action anywhere else. In this episode, Justin Hinkle introduces what he calls the Lobby Problem: most advisor sites are built like a hotel with only one front desk — across the room — which means visitors who get ready to act in the middle of reading your about page, your specialty page, or a blog post have nowhere to go and often don't make the walk.He walks through where the missed opportunities actually are on a typical advisor site — the hero section, the services overview, the testimonials, the about page, specialty pages, and blog posts — and explains why the fix is simpler than most people expect. He also makes the case for linking to a scheduler instead of a contact form, and why every field you add to that scheduler is friction you probably don't need.If your site has a contact page but nothing else is converting, this is the episode.Work with us: suitcasedesigns.com/contact