Travel Leaders: An Interview with Christina Beckmann, Co-Founder of Tomorrow's Air and Vice President of Global Strategy at the Adventure Travel Trade Association

Caroline Bremner, Head of Travel Research at Euromonitor, welcomes Christina Beckmann in this episode of the Travel Leader's Podcast. Christina discusses Tomorrow’s Air that she co-founded after a trip to Antarctica where she grasped the magnitude of the climate emergency. Christina also addresses the sea-change in attitudes to sustainability based on her work with the Adventure Travel Trade Association, levels of consumer engagement with climate action and ways to navigate this era of transformation that we are all living through. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more. Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in