Travel Leaders - An Interview with Jeremy Sampson, CEO of the Travel Foundation

In this episode of Euromonitor International’s Travel Leaders Podcast, Caroline Bremner talks to Jeremy Sampson, CEO of the Travel Foundation about its work with destinations around the world to ensure that sustainability is not overshadowed in the wake of the Coronavirus crisis. Jeremy and Caroline discuss the key building blocks required for sustainable tourism development and the importance of capacity building for local communities. They also discuss the need for data measurement and monitoring impacts, along with his vision for a sustainable future as the travel industry gears up for building back better after COVID-19.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more. Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in