Travel Leaders - An Interview with Karen Simmonds, Founder of Travel Matters

In the latest edition of Travel Leaders Podcast, Caroline Bremner, Head of Travel Research speaks to Karen Simmonds, Founder of Travel Matters, a boutique travel company. Karen shares her inspiring story of how she started her business, now in its third decade, discussing the highs and lows. Karen discusses how authenticity and sustainability are part of their DNA, the importance of people and partnerships, and her hopes for COP26 to drive a green recovery. Finally, feel uplifted by Karen’s three reasons to be cheerful in 2021.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more. Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in