Travel Leaders: An Interview with Shannon Guihan, Chief Treadright and Sustainability Officer at The Travel Corporation and Treadright Foundation

In the latest edition of the Travel Leaders Podcast, Caroline Bremner speaks to Shannon Guihan, Chief Treadright and Sustainability Officer at The Travel Corporation and Treadright Foundation. Shannon gives us a behind the scenes view of the challenges of implementing a sustainability strategy of 11 goals across 40 travel brands. Shannon outlines how The Travel Corp has double-downed on its climate commitments despite the disruption caused by the pandemic, where driving resilience for their business is imperative to prepare for future threats. Shannon finally discusses destination management challenges with ways to ‘fix’ travel and tourism, moving beyond the rhetoric to take account of yield, seasonality and building sustainable, resilient businesses.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more. Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in