Travel Leaders - Interview with Jake Haupert, Co-Founder of the Transformational Travel Council

In this episode of Euromonitor's Travel Leaders podcast, Caroline Bremner speaks to Jake Haupert, Co-Founder of the Transformational Travel Council about his journey in establishing the organisation as an antidote to over-commoditisation in the industry. Jake discusses how transformative or regenerative tourism goes beyond sustainability to put consumers at the heart of the experience and encourages them to take a more active role. Finally, Jake shares his hopes that the pandemic will bring about transformative change in the traveller mindset to be more mindful about nature, culture and biodiversity for greater destination stewardship.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more. Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in