Travel Leaders – Interview with Vicky Smith, Founder, Earth-changers.com

In this episode of the Travel Leaders podcast series, Caroline Bremner, Head of Travel Research at Euromonitor, talks to Vicky Smith, Founder of Earth-changers.com about her motivations for launching a sustainability start-up. Vicky shares her experience about building a travel business with purpose to drive positive impacts for communities and the environment.  She also discusses best practices regarding transitioning to a sustainable business model, where profit is balanced with people and place, and ultimately provides the most enjoyable travel experience.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more. Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in