Travel Leaders: Tourism Recovery in Asia Pacific with PATA CEO Liz Ortiguera

Join Caroline Bremner for the latest Travel Leaders Podcast in conversation with PATA CEO Liz Ortiguera. Liz gives us the latest update from Asia Pacific on tourism recovery, where there is cautious optimism based on pent up demand and increasing flight capacity as the region reopens. Liz outlines PATA’s work in vaccine equity to ensure a sustainable recovery. Finally, Liz shares best practice, outlining how crisis triggers the best type of innovation out of urgency as true needs are sharpened.  Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more. Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in