Traversing The Crosswinds of 2025 with CPMA President, Ron Lemaire - Global Fresh Series

In this timely episode of the Global Fresh Series, we sit down with Ron Lemaire, President of the Canadian Fresh Produce Association, for a candid conversation on one of the most challenging years the global fresh produce industry has faced in recent memory.Ron reflects on the realities of 2025—marked by shifting tariffs, trade uncertainty, and geopolitical pressures—and how these forces reshaped supply chains and business strategies across borders. He also shares how new partnerships were forged, existing relationships strengthened, and innovative approaches adopted to keep fresh produce moving despite the headwinds.