Travis Scott Air Force 1 High Collab Coming, Spider Man Jordan Coming, A Lot of Shoes Coming....

Send us Fan MailIs sneaker culture dying? The crew breaks down market crashes, Louis Vuitton’s new record label, and resale traps.Sneaker resale predictions are failing, retro Jordans are sitting on shelves, and long-standing content creators are selling off their collections to get traditional jobs. The crew breaks down why the traditional Nike and Jordan ecosystem is stalling and how streetwear powerhouses are being forced to pivot into broader culture.From Pharrell launching LV Records at Louis Vuitton to Aimé Leon Dore and Kith transforming retail into lifestyle cafes and music playlists, staying relevant in 2026 requires expanding beyond footwear. The discussion dives into upcoming drops—including the Spider-Man Jordan 1 easter eggs and Travis Scott Air Force 1s—before turning to the harsh financial realities of inventory over-leveraging, home equity traps, and knowing when to liquidate a collection.The "What You'll Learn" Bullet Stack:- The Creator Slump: Why Jordan-only sneaker channels are losing views and how market saturation killed traditional release hype.- Fashion's New Playbook: How Louis Vuitton, Kith, and ALD use record labels, cafes, and music to sell lifestyle over product.- Easter Eggs & Myths: Breaking down the hidden Miles Morales outsole detail on the Spider-Man poster and debunking sneaker lore.- Reseller Math vs. Real Money: Why averaging down on inventory backfires and the financial truth about mortgage interest traps.Time Stamps:00:00 - The Debate Over Podcast Structure vs. Organic Flow05:48 - Pharrell & Louis Vuitton Launching a Record Label08:35 - Famous Streetwear Brand and Record Label Collaborations13:18 - First Physical Albums We Ever Purchased18:43 - Debunking the Boyz II Men Patent Leather Legend22:15 - Spider-Man Jordan 1 Outsole Easter Egg & Miles Morales Tease25:48 - Navigating Nike’s Back-to-School Sales & Overstock27:30 - The Reseller Math Trap: Averaging Down on Dunks32:55 - Rare Pickups: Kobe Dunks, BAPE Vans, and Carpet Company37:00 - Unpacking the "Not Nice" Christmas Jordan 3s44:12 - WNBA All-Star Hype & Streamer Culture Bleeding Into Sports52:43 - Why Video Game Streamers Generate Millions in Revenue01:00:05 - CPFM "Hairy" Nikes & The Evolution of Distressed Shoes01:09:00 - Health Changes, Diets, and Suburban Community Life01:12:40 - The True Cost of HOAs, Condo Fees, and Real Estate01:28:20 - 30-Year Mortgage Math & Avoiding Equity Losses01:32:00 - How to Liquidate a Massive Sneaker Collection on eBay01:37:05 - Why Sneaker Content Creators Are Struggling in 202601:40:10 - Long-Form Video Strategy vs. Short-Form Content🎤 Subscribe for more real convos on culture, business, and current events.👍 Like, 💬 Comment, 🔔 Hit that bell – join the community!_________________________________________Instagram (Shaun): https://www.instagram.com/marblemarbsInstagram (Kari): https://www.instagram.com/hashavehad_shopInstagram (Drew): https://www.instagram.com/thedrus.shoes/Instagram (Mike Wavs): https://www.instagram.com/mikewavs/Instagram (Hugh): https://www.instagram.com/idothis4thegramAll Thing 12 Hub: https://linktr.ee/12hubpodcastWebsite: https://thetwelvehub.com/ Instagram (12 Hub Sneaker Podcast): https://www.instagram.com/the12hubsneakerpodcast/ TikTok (12 Hub Podcast): https://www.tiktok.com/@the12hubsneakerpodcastX (12 Hub Podcast): https://x.com/the12hubsneakerpodcastFacebook (12 Hub Podcast): https://www.facebook.com/the12hubpodcastSupport the show