TRDC Show Episode 5 - How To Use Social Media To Get Motorsport Sponsorship

Social media for sponsorshipYou already know the power of social media, you experience it every day in some way, so it’s about time you learnt how to make it work for your career. If you have already learnt this then it’s time to use it more. We use social media to connect with friends, to find new friends, to share our photos, to find videos that make us laugh, even to keep an eye on ex boyfriends and girlfriends (you know who you are if you’re doing this). But that’s the ‘Social’ side of this, today I want to talk about the ‘Media’ side. Social media is more than just a way for us to keep our finger on the pulse of society, it is also a way to broadcast ourselves and connect with the masses for business related matters. If done correctly social media is a race drivers dream for showcasing themselves in a way that will be attractive to companies and sponsors. If you master this side of your racing you can unlock sponsorship dollars that will help you fulfil your dreams. Now is the timeBack in the day racers (like companies) would have to rely on TV, radio and print in order to communicate to the masses but now thanks to social media this can be done via the many platforms that are out there to help us spread our word. Never before has it been so easy and cost effective to grab people’s attention. With a little creativity and pro-activity you and your racing story can be in the palms of people’s hands around the world. In doing so you can create the kind of following and awareness that would be valuable to companies and brands because at the end of the day they also want to be in the pocket and hands of people around the world. They can use your online popularity as a way to meet their goals. Their goals are similar to yours, they want to generate more hard cash for their cause and to help build/maintain their brand identity. In this episodeIn this episode I will show you how to use your social media in a more powerful way, a way that will allow people to engage and follow you so you stand out from all the other drivers out there who simply use social media to show off. This episode will kick this subject off and start the ball rolling for future episodes on this topic. Let me know what you think.