Content Strategy for Experts: Treat Your Content Like a Product (with Diana Ordoñez)

Feel like you're creating but your content isn't landing? The solution could be as simple as treating your content like a product. Not sure what that means? In this episode, Diana Ordoñez explains how to define the "job" of your content, clarify your audience, and create content that connects. You'll learn a simple exercise to discover your core values and how to use empathy as a strategic tool for growth. If you want to turn your content from a hobby into a business, this episode is for you! Topics discussed: The product manager mindset for creatorsWhy creators need to niche downThe "jobs to be done" conceptHow to create content that connects (and sells)How to define your values and build a business around themWhat it takes to sustain a creative business Diana Ordonez is an Executive & High Performance Coach (CHPC, BCC) with a Master's in Industrial-Organizational Psychology. She draws on her decade of experience as a corporate product management director, along with her journey of personal resilience and growth, to help leaders lead with clarity, purpose, and confidence. Connect with Diana Ordonez: https://www.lifeonpurpose.coach/thrivehttps://www.youtube.com/channel/UCzBVp_swZl5Mqx_nVCi6fFQhttps://instagram.com/lifeonpurpose.coach/ This episode was produced by Podcast Boutique: https://podcastboutique.com → Make your AI sound like you, not like everyone else's AI. Free 30-minute setup: shawnbuttner.com/voiceprint→ The written version is in my newsletter, The Output: shawnbuttner.com/joinus Input/Output is the creator system for experts: people who built a track record in another career and are now turning that into a creator business. Hosted by Shawn Buttner, certified high performance coach. The premise is simple. You are the ultimate input into your creator system. Get yourself clear, and the tools, team, and content follow. This episode is about content strategy for experts and treating your content like a product.