Treat Your Podcast Like A Brand with Greg Wasserman

What this episode covers

I recently had a super fun conversation with Greg Wasserman, the Head of Growth, Partnerships, and Community at Castmagic, an AI platform for content repurposing. Greg is a multifaceted podcast expert, having sold podcast advertising, run three podcast listening platforms before joining Castmagic. I know that I don’t normally talk to folks who don’t have podcasts themselves, but I felt that Greg could add a lot of value for you podcasters out there.In our conversation, we discussed what it actually means to “grow” a podcast, what makes a podcast good, the importance of branding, and the ever-evolving role of AI in podcasting.BAMBY MEDIA LINKS:Free Podcast Audit ServiceDIY Podcaster ProgramBamby Media ServicesYouTube ChannelWHERE TO FIND GREG:Greg’s Masterclass - “From Pocdaster to Profitable Brand”LinkedInTry CastmagicEQUIPMENT WE USE TO PRODUCE THIS PODCASTRode Boom ArmXLR CablesRode PodMic USB XLR editionRØDE SC19 cableRode NT-USB MiniSatechi USB HubFocusrite Clarett+Sony ZV E10Elgato CamlinkAputure Amaran 200d LED Video LightAputure Light Box Mini

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How long is this episode of Pump Up Your Pod?

This episode is 24 minutes long.

When was this Pump Up Your Pod episode published?

This episode was published on January 7, 2024.

What is this episode about?

I recently had a super fun conversation with Greg Wasserman, the Head of Growth, Partnerships, and Community at Castmagic, an AI platform for content repurposing. Greg is a multifaceted podcast expert, having sold podcast advertising, run three...

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