Treat Yourself Like a Business (influencers + creators)

This conversation is a must-listen for creators navigating brand deals, usage rights, and how to properly value their work. In this standout moment from a larger episode, I sit down with creator and host Jamiersen Green to break down the real rules behind creator rate negotiation — including why Black creators continue to be underpaid, how brands assess usage and credentials, and what creators need to advocate for themselves more confidently. We unpack: Why creators with the same reach are still paid drastically different rates How usage rights quietly impact long-term value The difference between visibility and credibility in brand partnerships What creators should stop giving away for free How to position yourself more like a founder — not just talent If you’re building a personal brand, negotiating partnerships, or inspired by leaders like Emma Grede who understand ownership, leverage, and long-term equity — this episode will sharpen your mindset and your ask. 🎙️ This clip is pulled from a longer, in-depth conversation now live on the podcast.