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Dec 10, 2025 1 hr 4 min

Trend Makers vs. Taste Makers

from Hitmakers, Season 2 Hosted by Ana Andjelic

Why does Louis Vuitton cycle through creative directors like fashion seasons—is that a weakness or a strategy? And how can Hermès go 42 years without launching a single new product yet be worth more than the entire LVMH group? Because one behaves like a trendmaker. The other behaves like a tastemaker. Is one better? That depends on what you believe creates value. In this episode, we’re exploring that tension. Get full access to The Sociology of Business at andjelicaaa.substack.com/subscribe

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Trend Makers vs. Taste Makers

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How long is this episode of Hitmakers, Season 2?

This episode is 1 hour and 4 minutes long.

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This episode was published on December 10, 2025.

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