[TREND] Superfake: when luxury brands are endangered

For several weeks now, a new trend appeared - "superfake" products - and poses a lot of challenges to the luxury industry. What is the value of a luxury brand and the future of it if a counterfeit can beat the original? Did these brands build a branding powerful enough to maintain their sales and their prestige around their history (and not only around their products)? What is the future of online second-hand platforms and their certifier experts when EVEN the brands are unable to detect these counterfeits?  Grab a ☕ (or a 🍷) and click on "Play" to get my point of view! 💬 Want to talk about this episode? Let's chat on Instagram! 🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here! 🎨 Ready to redefine your own version of luxury and upgrade your brand? Click here!