TREND TAKERS: LinkedIn Shifts, TikTok Slip-ups, Viral brand plays (Ep. 008)

Send us Fan Mail✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/What do Taco Bell, banana bread TikTok, and Alex Hormozi’s $150M book launch have in common? A masterclass in creating demand and turning “oops” moments into cultural buzz.What You’ll Learn:What you’ll learn from Taco Bell, KFC, and McDonald’s about creating product demand (without new products)What you’ll learn from Alex Hormozi’s record-breaking book launch about turning an audience into participantsWhat you’ll learn from LinkedIn and TikTok trends about staying relevant without selling outTimestamps: 03:15 – Why LinkedIn is the last untapped growth channel 09:45 – Sweet Loren’s “Ryan” TikTok fail turned campaign 17:00 – Alex Hormozi’s world record book launch strategy 20:50 – Behind the scenes of Taco Bell’s social team 28:30 – Fast food demand gen: McRib, KFC potato wedges & nostalgia marketing 33:15 – Listening to your audience: from PopFlex to startup pivots 36:00 – Banana bread TikTok & how to ride trends without bandwagoningMeet our Guest Co-HostAlexis is a social media pro who’s been helping brands not flop online since before TikTok was even a thing. She’s worked with Taco Bell, TRX, and Kajabi, and when she’s not breaking down trends, she’s busy wrangling content ideas and her two kids.Connect with Alexis here 👇https://www.Instagram.com/alexiscarrportfolio https://www.linkedin.com/in/alexis-carr-b14796a8References & Resources:Sweet Loren’s (TikTok story)Alex Hormozi – 100M Leads book launchCassie Ho / Blogilates / PopFlexDana Castillo (LinkedIn)Taylor Swift Reputation re-record buzzSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com