Trending Chats: Celebrity endorsement/ambassadorship deals.

Many of your favourite stars are representatives of some of the worlds biggest brands, and a couple of weeks ago a light was shined on this space when rapper, Aka, revealed some details of a deal he had with one brands he worked with which sent shock waves to many fans. How do these deals work, who’s involved and what is the current status of this space in S.A? Smash was joined by someone who’s worked with many brands and personalities – Head Honcho at Orchard On 25, Jay Badza.