Trending on Episode 91 is Lee Riser, Senior Director of Marketing at Truck Hero off-road brands

Send us Fan MailTrending on Conversations with Big Rich is Senior Director of Marketing for Jeep & Off-Road Brands at Truck Hero, Lee Riser. Lee chased her career around Monroe, Louisiana with Superlift and Skyjacker, landing at Truck Hero recently. Listen in on a marketing 101 class for anyone in the industry. We support strong women in off-road!.1:54 – This industry is definitely where I’ve grown up11:36 – “I hired you as my replacement, so I’m handing it over”20:05 – We like to align ourselves with those brands that are obviously making an impact26:50 – it’s interesting to see the field of marketing evolve32:53 – are you really an influencer if you have to tell people you’re an influencer?44:15 – as soon as a vehicle comes out we’re starting to produce product for it49:57 – be flexible, be adaptable and watch the trends1:00:19 – I want to do stuff that stretches me, pushes the limits a little bit morel1:09:35 – props goes out to the men in this industry that help encourage womenWe want to thank our sponsors Maxxis Tires and 4Low Magazine.www.maxxis.comwww.4lowmagazine.com Be sure to listen on your favorite podcast app.All Automotive with Matt Clawson Automotive related topics. Anything from owning an repair facility to racing. Anything...Listen on: Apple Podcasts   SpotifySupport the show