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When significant events happen, the internet explodes with opinions and emotions. There is no rulebook to govern a correct response, which leads to the questions: What should we say? And should we engage at all? In this episode, we discuss the impact of recent events from the death of Kobe Bryant to the coronavirus pandemic. We both struggled with our responses, including whether or not to record this episode. As creatives, we have an opportunity to shape history with our content, which can feel like a heavy responsibility. When the world shouts, how will you choose to respond?