Trends from Natural Products Expo West 2026

Natural Products Expo West 2026 was a whirlwind of innovation, connection and trendspotting, and we’re here to unpack it all! The 45th anniversary of the show included thousands of brands showcasing the latest in food, beverage, beauty and supplements. This year’s event gave us a glimpse into the future of the natural and organic industry, from protein-packed products and clean beauty for teens to hydration heroes and ingredient transparency. The show floor was buzzing with new ideas, exciting launches and emerging and legacy brands. In this episode of The Natural List, hosts Adrienne Smith, Erika Craft and Nancy Coulter-Parker share their raw, unfiltered thoughts from the last day of the show. A little sleep-deprived but full of energy, they dive into the trends that caught their attention, the products they can’t stop thinking about, and the moments that made this year’s Expo unforgettable. From the big-picture shifts shaping the market—like women’s health and seed oil-free snacks—to the small but mighty innovations redefining categories, this episode is your backstage pass to the trends that will drive natural products forward in 2026 and beyond. Thank you to our sponsors FrieslandCampina Ingredients, A Greener World, Daabon, Advantage Solutions and Lakanto. Enjoy our vodcasts here or on YouTube. Prefer to tune in via podcast? Join us on Spotify or Apple Podcasts.