Trends in Market Research and Market Intelligence

How have the disruptions of the last several years changed and informed IT companies’ strategy? What types of questions are leading firms within IT services, cloud and software, telecom, and infrastructure asking TBR experts and how have those questions changed, and in some cases, stayed the same over 25 years? Lindy Hanson, TBR VP of Customer Engagement, shares insights into the types of challenges seen during offshore conversion of global delivery of IT services, how that mirrors in key ways what’s happening with GenAI services. Additionally, TBR Principal Analyst Patrick Heffernan walks through some of the most pressing questions Lindy has encountered during her career and how these questions are shaping the future of market research and intelligence.Listen and learn with TBR Talks!Submit your Key Intelligence Questions for Patrick and his guests ⁠⁠⁠⁠Learn more about TBR at ⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠Connect with Patrick on LinkedIn ⁠⁠⁠⁠Connect with Lindy on LinkedIn TBR Talks is produced by Technology Business Research, Inc. Edited by Haley DemersMusic by Burty Sounds via PixabayArt by Amanda Hamilton Sy