Trends on the Horizon: What to Watch for in 2022

In this podcast, Hartman Group CEO Laurie Demeritt and Melissa Abbott, Vice President Retainer Services, explore trends to watch in 2022, drawing on insights from Hartman Retainer Services’ annual report, Ideas in Food. Laurie and Melissa discuss the expectations consumers have for companies and brands going forward in 2022 in the context of megatrends like sustainability, health and wellness, and discount shopping. They discuss a broad range of topics linking to sustainability, including carbon claims, regenerative agriculture, packaging waste, repurposing, and exemplary sample brands that relate. Other trends discussed include those that link to health and wellness (and the key role that herbal products and digestion and the microbiome play) as well as the rise of discount retailing—and the joy of the treasure hunt for shoppers—during the pandemic.If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.