Trends we can’t wait to see at Newtopia Now

It’s finally time for Newtopia Now 2026! Pack your bags and join us in Denver this week for the third year of the show. Adrienne, Jessica and special guest Meredith iscuss the products and trends they’re most excited to see in Denver this week.This year Newtopia Now has 400 exhibitors on display. Close to half of those are first-time exhibitors, and often, these are totally new-to-market ideas or brands who have never exhibited before. That means attendees will be among the first to find these new products!Our guest is particularly excited about the innovations happening with organic meat, “second wave” functional beverages, Asian flavors and products formulated around hormonal health.Listen to this episode for a preview of what’s to come at Newtopia Now this week, and stay tuned for more in-depth trend reporting after the show.Thank you to our sponsors, GnuSante and Zego!In this episode:0:30 – Adrienne recaps her trip in Spain, Meredith recaps her trip to Kazakhstan and Kyrgyzstan.2:11 – Sea Buckthorn Juice is having a resurgence! We’ll see it at Newtopia Now.3:04 – Thank you to our sponsor Gnubees.3:43 – Adrienne, Meredith and Jessica share the products they are looking forward to seeing at Newtopia Now this week!4:00 – We have over 400 exhibitors this year, and close to half of those are first-time exhibitors! Often, these are totally new to market ideas or first-time exhibiting at any show.4:48 – Meredith wrote an article with 30 products that will be launching at Newtopia Now in the Natural Foods Merchandiser magazine this week!5:14 – Meredith was inspired by the brands bringing Asian flavors to the market across categories.6:28 – Innovation in the “bar” category is here!8:05 – Popcorn innovation?8:23 – Subscribe to Natural Foods Merchandiser for updates and deep-dives on CPG products and trends.9:17 – Beverage trends include sodas sweetened with honey.11:13 – Kava is coming to CPG products after making its way from12:22 – A new ingredient Meredith has never seen in CPG before,“Kanna,” is a plant from South Africa and fits into the NA trend.13:39 – We are seeing Ayurveda, and Ayurvedic ingredients, being mainstreamed.13:51 – Meredith is excited to see more functional beverages that are formulated for women’s hormonal health.14:07 – Lil Melts beef tallow cubes take a popular ingredient and package it in an innovative format.15:00 – Ribbonwire Ranch: doing incredible things by offering a 100% organic beef stick17:57 – Personal Care trends: The CRIA haircare line is formulated for peri, pre- and menopausal scalps.19:06 – Sunscreen innovation: Scented mineral-based sunscreen, brands utilizing tallow in the ingredient list.20:49 – How do we define the wellness category? It may have changed a bit.21:12 – Ulta’s foray into wellness is one example of how this “trend” is now a mainstay for consumers.22:19 – There’s still time to register for Newtopia Now!26:37 – “Swellness,” a term coined by Adrienne Smith in 2022, with mixing supplements and overall wellness.27:00 – We’ll see you at Newtopia Now!