Trendspotting at Expo West 2026 – Innovations and industry shifts to watch

This week on The Natural List, co-hosts Adrienne Smith and Jessica Rubino dive into one of the most anticipated episodes of the year: the Expo West trends special! Expo West is the premier event for the natural and organic products industry, where emerging innovations and transformative ideas take center stage. The trends that appear on the show floor influence the broader consumer packaged goods landscape for years to come. From the rise of regenerative organic certifications infiltrating everyday pantry staples to the growing sophistication of farmer-centric branding, this episode highlights the pivotal shifts redefining accessibility, scalability and storytelling in the industry, and offers a preview of what’s generating buzz ahead of Expo West.What ingredients, products and consumer shifts will take center stage this year? Jessica and Adrienne highlight the trends gaining momentum, the unexpected innovations making waves and the emerging categories redefining natural CPG. They also highlight what they’re most excited to see, from accessibly-priced ROC pantry staples and gut health innovations to clean beauty and the evolution of personalized wellness.Whether you’re attending the show or following along from afar, this episode is your sneak peek at what’s new in natural CPG. Tune in now and get ready for the biggest week in natural products—happy trendspotting!Learn more about Expo West: https://www.expowest.com/en/home.htmlThank you to our sponsors Lakanto, FrieslandCampina Ingredients, A Greener World, Advantage Solutions and Daabon.U.S. state of commerce TNL mention: https://www.linkedin.com/posts/barbara-thau-487a76b_experts-share-key-trends-impacting-business-activity-7421898759254528000-I-s2?utm_source=share&utm_medium=member_desktop&rcm=ACoAACjesLIBtyABmBXa-bqFnAnQJ27TIdBa65o