Trendwatching 2013 : Consumer Marketing Trends

In this podcast we're trendwatching with Lead Analyst from Trendwatching.com - David Mattin. 2013 has been described as the perfect storm of necessity and opportunity - in this podcast we review in detail 5 of the key consumer trends identified by Trendwatching as crucial to follow in 2013. The full report, with analysis on 10 trends in total, can be accessed HERE. Also interviewed is Jill McGrath, CEO of TAM Ireland, whic previews a forthcoming AAI Toolkit Seminar on the 26th February  ' How shoppers behaviour is changing and the role that price, promotion and advertising strategies play in this'. We discuss how the recession has impacted on consumers' retail shopping habits, and whether this marks a fundamental shoft in behaviour.