There's a side to a business owner or entrepreneur's life not many get to see. The less glamorous times dealing with the consequences of weakened commitment or focus. But there are ways to persevere through those tough times and get on track. Or better yet — avoid them entirely.

In this episode, Adam sits down with Trey Lewellen who built a thriving business just to watch it go downhill as a result of losing focus on the core aspects of his operation. By shifting his mindset and putting systems in place, Trey managed to reverse the damage and become more successful than ever — not to mention build a massive online following. Listen in as Trey explains exactly how he did it and gives you practical tips on achieving similar results in your business.

Episode Discussions:

• A simple formula to help foresee the future and be prepared for it
• Overcoming the challenge of having too many available options
• The MTO system that helps you create business visions and goals
• How Trey keeps his in-house team focused
• Why you should always have a "startup mentality"
• Doubling "outrageous" revenue goals
• The advantages of running a business like a speedboat vs an aircraft carrier
• How to be a leader to your team during chaotic times
• Three main factors that contributed to Trey's success
• Creating and marketing good offers

2:25

Trey's backstory:
-Over the last 5 years, has grown his…

-Email database to 1.1 million people

-Buyers list to 400,000

-Facebook fans to 300,000

-Using loss leaders, free + shipping items, and continuity offers

5:53 

Losing focus

Trey found himself consumed with backend issues like shipping products and printing labels. He created a shipping warehouse and hired 25 people then built a call center to handle customer service. The business suffered as a result.

"I'm really good at making good offers. No-brainer offers…I lost focus on building a funnel and [creating} good offers and turned it to building a shipping warehouse and a call center."-TL

8:11 

Trey ships gun equipment like oil, targets, and whistles.

9:14 

Foresee the future and be ready for it

Multiply everything by 1,000 (i.e. Facebook Ads, shipping, call volume)

Assess if the current systems in place will work at that magnitude

11:22 

What Trey instills in his team to keep them focused:

1. "We're a startup and we'll always be a startup because once you lose that feeling of startup, I think you start slacking and you get lazy."
2. Interact and act as a speedboat vs an aircraft carrier. Use meetings to make a decision on goals and future pace and decide what needs to be changed to succeed.
   
   "We're a speedboat, not an aircraft carrier...Speedboats make turns really quickly."-TL

12:13 

That mindset enables you to play your competitive advantage and go along with the market.

12:24 

"By knowing your goal, by knowing where you're trying to get, that dictates if the decision's easy or not."-AE

12:39 

Use the MTO system to create business visions and goals

• Minimum goal
• Target goal
• Outrageous goal (Trey's was $60K)

A short time later, he nearly doubled his outrageous goal in one month.

16:25 

Contributing factors to Trey's success

1. Commitment
2. Continuous implementation
3. Focus

19:23 

"Just fly the plane."
In the midst of chaos and uncertainty, some business owners get up from their pilot seat to go panic with the rest.

Continue "flying the plane." It allows everyone to be safe and live.

Be a leader and keep marching forward.

22:39 

"I was on the swim team in high school. Don't make fun of me. You probably should just leave that out of the show notes."-TL

24:39 

Trey's overall marketing success

"We went away from all the masses. All the masses build and buy ads but they don't have offers. No one knows how to build good offers."-TL

Builds 1-2 efficient and converting funnels a week

Combines the best advertising agencies with the best offer makers

29:37 
"Your podcast is changing lives, my friend." - TL

Mentioned in This Episode:

Trey's Website

Trey's Facebook

Click here to subscribe via iTunes

Modern Marketing on Stitcher

Modern Marketing on Pocket Casts