Trey Pezzetti: VaynerNFT Building Partnerships that Lead with Empathy & Education

Trey serves as a Director of Client Partnerships at Vayner NFT. He focuses on educating his clients on the advantages of NFTs and the business impact Web3 space can have on their relationships with consumers. He leads his clients in all stages of their NFT journey, ensuring authentic entry to the space and building long-term strategic NFT programs. Prior to joining VaynerNFT, he worked as a team lead at an Artificial Intelligence consulting firm and spent 3 years helping build DraftKings marketing partnerships. Trey is focused on putting his clients in a position to take advantage of the next generation of the internet.Building impact in the Web3 space requires a ton of EQ and AQ and Gary Vaynerchuck and all his various businesses are the blueprint of making sure that the unattractive parts of Web 2 do not seep into the company culture or the client relationships. So it is imperative that the people he entrusts also carry this determination to build an empathetic Web3. You are tasked with all phases of a project with the client but the authentic entry and onboarding process really sets the tone for their experience. What parts of your history, be it upbringing, school or work experience prepared you most for this? I often speak on this show about road-maps and the rug pulls that are unsuccessful in meeting any part of the promises made. So what excited me about having this conversation with you specifically is that you are achieving this at the highest level in the NFT ecosystem with VaynerNFT.  Part of your role at VaynerNFT is building long-term strategic programs. And with very high profile clients. I myself did this in my tenure in white glove hospitality and know how discerning this client can be. How do you navigate delivering on the vision of a client? And on a more granular level, how do you build out utility that not only serves the client but is attainable?Can you give an example or case study of a client either at your time at Draftkings or VaynerNFT that allowed you to break new ground to create something that you yourself didn’t see at the start but turned into magic?The VaynerNFT model really creates an open forum for diversity and empathy. These are core tenants for my show. If I’m not representing that in the speakers and the content I create, then I’m not solving for the future. What do you see for the future in terms of trends and how you and VaynerNFT can possibly solve for the bigger picture?Are there any projects you are working on that you are especially excited about?Are there brands or areas of businesses that you are dreaming about creating NFT projects with?Identify your portfolio with NFT purchases. We present ourselves on social media differently, so why not in your wallet! We embody different personalities, professionally, personally, artistically, politically, with family, different social norms based on environment and who you are with.Circular economy with NFTs and musicians.Left field question: are you open to partnerships with creators that come to you with ideas, say through VeeFriends, Discord channels or DAOs?Catch another great episode! https://culturefactor.simplecast.com/episodes/brian-fanzo-p1-early-adoption-the-101-on-nfts-web3-blockchain-and-creator-coins-jmcxjfkshttps://youtu.be/-NQ0W2w3Uo4https://youtu.be/qaoopkcW5tQhttps://youtu.be/9tBandPpykk#nfts #nft #nftart #cryptocurrency #blockchain #metaverse #culturefactor #web3 #metaverse #bitcoinTrey Pezzetti on TwitterHolly Shannon’s WebsiteZero To Podcast on AmazonHolly Shannon, LinkedinHolly Shannon, InstagramHolly Shannon, ClubhouseMusic by Paco Hallak