Trialogues: Three-Way Branded Social Communications

Talking Trialogues: Three-Way Branded Social Communications with Scott Meldrum, Executive Director, Interactive for WDCW. We learn what trialogues are, what are the building blocks of a trialogue (Affinity, Belief, Currency) and how brands can enable trialogues.

Episode metadata supplied by the publisher feed · Published Nov 6, 2013

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Trialogues: Three-Way Branded Social Communications

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