Tricia Lee on Starting Over, Standing Out, and Building a Brand That Lasts

In this episode, we sit down with Owning Manhattan star and top New York real estate agent Tricia Lee—a self-made entrepreneur whose journey from beauty mogul to luxury broker is as bold as it is inspiring. With a magnetic brand, a breakout TV debut, and a business that's doubled since her Netflix premiere, Tricia shares the truth behind her rise and the mindset that fuels her momentum. In this episode, we cover: How she built (and exited) a successful chain of beauty bars before pivoting into real estate What it was really like joining Ryan Serhant's brokerage and being recruited in a WeWork kitchen The behind-the-scenes impact of reality TV—on her brand, her business, and her reputation Why social media works when you stop treating it like a second job Building a business with her partner while protecting her personal time Lessons in scaling, saying no, and staying grounded while doubling her deal volume And more. Whether you're an agent building your personal brand, a fan of Owning Manhattan, or a woman on your own path to reinvention, this conversation delivers honest insights, sharp strategies, and the kind of entrepreneurial energy you can't fake.