Trigger Leads Shut Down: A Win for Homebuyer Privacy

Tired of 100 spam calls after a mortgage inquiry? Help is on the way. In this episode, Tim Lucas and Craig Berry explain Congress’s new law that stops credit bureaus from selling your mortgage-shopping data—ending the “trigger leads” frenzy. You’ll learn:What Trigger Leads Are: How a simple credit pull alerted dozens of lenders and sparked nonstop calls, texts, and emailsWhat the New Law Does: Bans bureaus from selling your inquiry data for mortgage marketing, with rare exceptionsWho’s Backing It: Unusual bipartisan support in Congress and praise from the Mortgage Bankers Association as a “win for borrowers”Timing & Caveats: A six-month runway before the ban takes effect—and why outreach might spike in the interimEquity & Access: How curbing spam protects first-time and hesitant buyers who might otherwise disengage from the processWhat To Do Now: Practical steps to reduce nuisance outreach while the law phases inRead the full article:https://www.mortgageresearch.com/articles/congress-halts-trigger-leads-nuisance-marketing-for-mortgage-applicants/